Golden 1 Center Partners with Zippin to Open World’s First In-Arena Checkout-Free Convenience Store

Today, Golden 1 Center and Zippin announced a partnership to open the first in the world in-arena checkout-free convenience store. The store will be located at the Southwest entrance of Golden 1 Center and will be open during Sacramento Kings home games and concerts at the arena.

“We are committed to leveraging technology to identify and deliver cutting-edge, innovative solutions that enhance the fan experience,” said Sacramento Kings Chairman and Governor Vivek Ranadivé. “Using AI-driven checkout-free technology we are excited to deliver a first-of-its-kind frictionless shopping experience ensuring our guests are able to get back to the action as quickly as possible.”

“Banish the checkout line. That’s Zippin’s motto,” said Zippin CEO and Co-founder Krishna Motukuri.  “I can’t think of a better place than a sports venue to eliminate the checkout line. When Zippin launches in Golden 1 Center this Fall, Sacramento Kings fans will be able to walk in, grab a beer, and walk out in under 30 seconds.” 

Starting in October, Golden 1 Center fans and guests will have the opportunity to purchase food and beverage items such as popcorn, draft beer and a variety of snacks and drinks without the hassle of checkout lines and self-scanners.  Zippin uses AI technology with cameras and sensors to accurately identify who bought what as shoppers walk around the store shopping naturally. Using the award-winning dual mode Sacramento Kings + Golden 1 Center app and/or the Zippin app, fans and guests can visit the store, grab items off the shelves, and exit without waiting anywhere or scanning any items. The receipt will appear in the app. Shoppers who do not have the app will be able to enter the store by presenting a valid credit or debit card at the entrance.

Zippin’s technology also provides unparalleled real time inventory tracking allowing concessionaires to re-stock at just the right intervals and maximize sales conversion. As Zippin keeps accurate count of all the products on every shelf in the store, shoppers will be able to use the Kings or Zippin app to browse what is available in the store from anywhere.

This technology compliments guest and fan’s ability purchase items via the Sacramento Kings + Golden 1 Center dual mode app from their seat.  Golden 1 Center is the world’s most connected arena powered by industry-leading technology to provide the ultimate fan experience.

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About Zippin: Zippin has developed the next generation of checkout-free technology enabling retailers to quickly deploy frictionless shopping in their stores. Zippin’s patent-pending approach uses AI, machine learning and sensor fusion technology to create the best consumer experience: banishing checkout lines and self-scanners for good and letting shoppers zip in and out with their purchases. Zippin’s platform uses product and shopper tracking through overhead cameras as well as smart shelf sensors for the highest level of accuracy even in crowded stores. Founded by industry veterans from Amazon and SRI with deep backgrounds in retail technology, AI and computer vision, Zippin is headquartered in San Francisco and has customers around the globe. For more information, visit

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