Golden 1 Center Announces Partnership with Hard Rock Casino

Today, Golden 1 Center announced a new partnership with Hard Rock Hotel and Casino Sacramento at Fire Mountain. Last week, this partnership launched the DOCO Plaza Concert Series presented by Hard Rock Hotel & Casino Sacramento at Fire Mountain with concerts following the California Classic games.Additionally, on July 1, the Rock Shop® storefront opened in DOCO for guests to purchase iconic merchandise.

“Golden 1 Center has created a once-in-a-generation spark in Downtown Sacramento through events, entertainment, culture and more,” said Sacramento Kings President of Business Operations John Rinehart. “Partnering with Hard Rock Casino will enhance Sacramento’s already thriving entertainment scene and provide more unique, fun opportunities to interact in DOCO.”

The Rock Shop® is similar to its brethren Rock Shops® available at Hard Rock properties around the world, offering a diverse selection of popular Hard Rock merchandise, such as hats, sweatshirts, t-shirts, golf attire, pins and more. However, this retail shop will also have some unique offerings that rock, like serving as a satellite employment center for the Hard Rock Hotel & Casino Sacramento at Fire Mountain property and also allowing visitors to register for the Wild Card rewards card, the official player loyalty program of Hard Rock Hotel & Casino Sacramento at Fire Mountain. Everyone who signs up at the shop or online at will receive a commemorative Wild Card in the mail prior to opening.

“The Rock Shop® is a core element to the Hard Rock brand, and we are thrilled to open one here in DOCO to give the public a chance to interact and learn more about our new property before it opens,” said Hard Rock Hotel & Casino Sacramento at Fire Mountain President Mark Birtha. “As music is our differentiator, we are excited to partner with the Golden 1 Center to bring top musical acts to the DOCO this summer.”

The all new Hard Rock Hotel and Casino, opening Fall 2019 in Wheatland, will feature the latest in live music and entertainment, hospitality, world-class gaming and exceptional cuisine. It will feature a hotel with multiple suite offerings, a large gaming facility with over 1,800 slot machine and table game positions, along with an outdoor pool and deck area, large meeting space and a great selection of bars and restaurants. The property also includes signature brand amenities like the Rock Shop® and Body Rock® fitness center.

The Wild Card loyalty program will allow players to enjoy “authentic experiences that rock” at the new Sacramento gaming property or online at the Hard Rock Social Gaming platform while giving them the chance to accumulate loyalty points. The free Hard Rock Social Gaming platform is an online social gaming portal that allows everyone to experience the fun and exhilaration of being at a Hard Rock casino from across the world on their mobile device or computer. Players with Hard Rock Hotel & Casino Sacramento at Fire Mountain selected as their casino on the site will have the chance to win real-world prizes through regular sweepstakes promotions exclusively for Sacramento. To access Social Gaming for Hard Rock Hotel & Casino Sacramento at Fire Mountain, visit or search “Hard Rock Social Casino” in the Apple, Amazon or Google Play app stores.

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