When the PBR (Professional Bull Riders) bucks back into Sacramento, California for the PBR Unleash The Beast -Wrangler Long Live Cowboys Classic at Golden 1 Center on August 6-8, fans will be welcomed back in full capacity to see the ultimate level of competition as the world’s top bull riding athletes take on the rankest bucking bulls in the business.
The intense bull riding action begins at 7:45 p.m. on Friday, Aug. 6, 6:45 p.m. on Saturday, Aug. 7 and 2:45 p.m. on Sunday, Aug. 8. Tickets for the three-day event go on presale on Friday, June 4 at 10 a.m. via Ticketmaster.com and then on sale to the general public on Monday, June 7 at 10 a.m. and will range in price from $15 to $150 (plus fees). Fans can purchase tickets Golden1Center.com.
The three-day weekend will mark the 18th consecutive year that the PBR’s premier tour has traveled to California’s capital city, and the fourth consecutive year inside the state-of-the-art home of the Sacramento Kings.
Typically held in mid- January, the annual event scheduled for early 2021 was postponed due to COVID-19 restrictions within the state.
California fans now have the opportunity to see a pivotal second half event as the Top-35 bull riders in the world attempt to collect crucial points on the line in the championship race to November’s PBR World Finals.
PBR was the first major professional sport in North America to welcome fans back to indoor arenas with new industry-leading protocols in Sioux Falls, South Dakota in July 2020 following the COVID-19 related shutdown, and also the first to offer a professional sporting event at full indoor-arena capacity when returning to Sioux Falls earlier this year on April 9-11.
In January of 2020, reigning PBR World Champion Jose Vitor Leme began his season-long hot streak in Sacramento as he collected his first event win of 2020 at Golden 1 Center. After going 4-for-4 over the weekend, Leme made the jump from the No. 6 spot in the PBR world standings to No. 2, thus strengthening his lead in the 2020 world standings early on and ultimately leading to his first PBR world title.
Fans can upgrade their ticket purchase for any night by selecting the “Elite Experience” add-on for $75. This elevated experience includes a $10 concession voucher, a question-and-answer presentation with some of the top bull riders and stock contractors in the world, souvenir credential, and lanyard.
Avid bull riding fans who are looking for an exclusive VIP experience while enjoying the world’s top bull riding circuit can purchase “PBR Elite Seats” for $350. These tickets offer premium seats closest to the chutes, a $10 concession voucher, a question-and-answer presentation with some of the top bull riders and stock contractors in the world, and souvenir credential and lanyard.
Sacramento’s “Elite Experience” and “PBR Elite Seats” can both be purchased by contacting the PBR Customer Service Department at 800-732-1727 or by visiting Ticketmaster.com.
In addition to the ticket packages available, fans can purchase an exclusive behind the scenes experience with the animal athletes of the PBR by signing up for the “Bull Housing Tour” happening on Saturday morning Aug. 7. This limited capacity experience offers a question-and-answer presentation with some of the top stock contractors who care for and raise the best bucking bulls in the world as well as a meet and greet with the extraordinary bovines themselves, collectible book detailing the historic bulls of the PBR, and a souvenir credential and lanyard.
The “Bull Housing Tour” is available for $75 per person and can also be purchased by contacting the PBR Customer Service Department at 800-732-1727 or by visiting Ticketmaster.com. Social distancing will be practiced at all times throughout the tour.
About PBR (Professional Bull Riders)
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash the Beast Tour (UTB), which features the Top 30 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
