PBR: Unleash the Beast

Jan 28 - Jan 30

Show Details

Golden 1 Center will be the home of "The Toughest Sport on Dirt," on January 28-30, where the Top 35 bull riders in the world compete on the televised PBR Unleash The Beast- Wrangler Long Live Cowboys Classic. The toughest animal athletes on the planet are matched with the world's best bull riding athletes in an 8-second man versus beast duel.


  • Friday, January 28, 2022 Fri, January 28, 2022 \7:45 PM Add to cal
  • Saturday, January 29, 2022 Sat, January 29, 2022 \6:45 PM Add to cal
  • Sunday, January 30, 2022 Sun, January 30, 2022 \1:45 PM Add to cal


For more information about ADA Accessibility, please visit: Golden1Center.com/ADA

Health & Safety Protocols

Health and safety remain Golden 1 Center’s utmost priority and we continue to work closely with state and local officials to ensure protocols are in accordance with public health guidelines.

Current state and county health and safety protocols are in effect at Golden 1 Center. Please visit Golden1Center.com/HealthandSafety for all measures for upcoming events.


For information about parking, please visit: Golden1Center.com/parking

Premium Packages

There’s no better seat in the house than PBR Elite Seats. PBR Elite Seat holders receive premium seating and get the fully immersed experience that every diehard PBR fan won’t want to miss.
Experience includes:

  • Premium event ticket
  • Exclusive pre-show hospitality
  • Pre-show production and chute tour
  • Tour the chutes with a PBR Stock Contractor
  • Q&A with some of the top PBR Bull Riders in the World
  • Special Meet & Greet with PBR Talent
  • Photo opportunity with the PBR Trophy and Riders
  • Souvenir Elite Seat credential and lanyard
  • 2019 PBR Program


  • Experience includes:
  • Priority Check-in with onsite staff
  • Hosted Pre-Show Hospitality
  • Light appetizers
  • Wine, Beer, Soft drinks
  • PBR Merchandise item
  • Collectable lanyard and credential

Prohibited Items

For prohibited items information, please visit: Golden1Center.com/Visit/Prohibited-items


A valid show ticket is required to enter Golden 1 Center. You can access your mobile tickets on Ticketmaster.com by logging in using the account information you used to purchase your tickets (consult your Ticketmaster confirmation email). For mobile ticketing directions and more information, click here.