PBR: Unleash the Beast

Jan 24 - Jan 26

Show Details

NEW START TIME for Sunday!

For the 16th consecutive year in Sacramento, the PBR brings, "The Toughest Sport on Dirt," to the Golden 1 Center on January 24-26, 2020, where the Top 35 bull riders in the world compete on the televised PBR: Unleash the Beast series. The toughest animal athletes on the planet are matched with the world's best bull riding athletes in an 8-second man versus beast duel.

General Doors:

Friday, January 24: 6:15 p.m.
Saturday, January 25: 5:15 p.m.
Sunday, January 26: 1:15 p.m.


  • Friday, January 24, 2020 Fri, January 24, 2020 \7:45 PM Add to cal
  • Saturday, January 25, 2020 Sat, January 25, 2020 \6:45 PM Add to cal
  • Sunday, January 26, 2020 Sun, January 26, 2020 \2:45 PM Add to cal


For more information about ADA Accessibility, please visit: Golden1Center.com/ADA


For information about parking, please visit: Golden1Center.com/parking

Premium Packages

There’s no better seat in the house than PBR Elite Seats. PBR Elite Seat holders receive premium seating and get the fully immersed experience that every diehard PBR fan won’t want to miss.
Experience includes:

  • Premium event ticket
  • Exclusive pre-show hospitality
  • Pre-show production and chute tour
  • Tour the chutes with a PBR Stock Contractor
  • Q&A with some of the top PBR Bull Riders in the World
  • Special Meet & Greet with PBR Talent
  • Photo opportunity with the PBR Trophy and Riders
  • Souvenir Elite Seat credential and lanyard
  • 2019 PBR Program


  • Experience includes:
  • Priority Check-in with onsite staff
  • Hosted Pre-Show Hospitality
  • Light appetizers
  • Wine, Beer, Soft drinks
  • PBR Merchandise item
  • Collectable lanyard and credential

Prohibited Items

For prohibited items information, please visit: Golden1Center.com/Visit/Prohibited-items


A valid show ticket is required to enter Golden 1 Center. You can access your mobile tickets on Ticketmaster.com by logging in using the account information you used to purchase your tickets (consult your Ticketmaster confirmation email). For mobile ticketing directions and more information, click here.