PBR: Built Ford Tough Series

Jan 27 - Jan 29

Show Details

  • $350 (Elite Seats), $101, $81, $56, $36

The PBR’s (Professional Bull Riders) Built Ford Tough Series, now enjoying one of the best years in the sport’s history, is rolling into Downtown Sacramento to Golden 1 Center Friday, Jan. 27 – Sunday, Jan. 29. This will be the first PBR event in the brand new arena. The PBR, which has competed in Sacramento since 2003, has added a third day to the event featuring the world’s Top 35 riders taking on the rankest, most fearsome bulls.

Ticket prices for the three-day event range from $15 to $101.

The Sacramento Invitational takes place at the following dates and times:

Thursday, Jan 26 – Professional Bull Riders and 92.5 The Bull Buck Off Party
Doors Open and Event Starts at 6pm
Event features performances by Hunter Hayes and Parmalee
General Admission tickets for this event are no longer available, but you can still attend the party with the purchase of a VIP ticket! Don’t miss your last chance, click here to purchase your tickets.

Friday, Jan. 27 – Doors open at 6:15 p.m.; event begins at 7:45 p.m.
Saturday, Jan. 28 – Doors open at 5:15 p.m.; event begins at 6:45 p.m.
Sunday, Jan. 29 – Doors open at 12:15 p.m.; event begins at 1:45 p.m.

After Round 1 on Saturday, fans will be able to enjoy the excitement of the PBR’s 15/15 Bucking Battle. This special round of competition features the Top 15 riders in the world facing the Top 15 bulls in the competition for a chance to earn additional money and valuable PBR world standings bonus points needed to win the $1 million PBR World Champion title later in the year.

For an enhanced PBR experience, fans can purchase PBR Elite Seats, which provide a behind-the-scenes look into the toughest sport on dirt. This experience includes early entry; tickets to a premium seating section; a catered reception; a 60-minute, backstage tour by a PBR Host, featuring a PBR 101 presentation and visit with the sport’s fiercest bulls; and the opportunity for photos and autographs from the top PBR stars. PBR Elite Seat ticketholders will receive a 2017 PBR program, a souvenir Elite Seat credential and lanyard and other memorabilia autographed by the world’s Top 35 bull riders.

The PBR Elite Seats are available for $350 and can purchased on ticketmaster.com or by contacting the PBR Customer Service Department at 800-732-1727.


  • Friday, January 27, 2017 Fri, January 27, 2017 \7:45 PM Add to cal
  • Saturday, January 28, 2017 Sat, January 28, 2017 \6:45 PM Add to cal
  • Sunday, January 29, 2017 Sun, January 29, 2017 \1:45 PM Add to cal
Sports Facility of the Year by Sports Business Journal
for US ticket sales in 2017 as ranked by Pollstar
Sold Out Concerts, Events & Games in our first 15 months